P.E.O.T.W AG is a Japanese fashion brand. Its predecessor, ag - P.E.O.T.W, began in 1996, followed by AG by experiment, where Shinya Fukuda served as designer. The brand has been presented under its current name since Spring/Summer 2019. Centered on clothing, it creates androgynous garments unconstrained by gender, age, or nationality, with the aim of bringing out the wearer’s inner qualities. Its concept, “Perverse Eye On The World (viewing the world from a contrarian perspective),” is expressed through silhouettes, materials, graphics, and other elements.
Concept
Perverse Eye On The World (viewing the world from a contrarian perspective)