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petite LULU

petite LULU

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Country: Japan
Founded: 2020 2020s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

A little LULU collection that brings back the feelings of girlhood.

petite LULU is a women's collection within EDIT.FOR LULU, developed by Japan's BAYCREW'S. It debuted on April 17, 2020, and offers basic items for everyday wear around the theme of recalling the feelings of girlhood. Its concept is: “The excitement felt in girlhood exists within every woman. The collection offers items that evoke those feelings.” Reviews from 2026 can also be found on BAYCREW’S STORE, and the collection remains active.

Concept

The excitement felt in girlhood exists within every woman. The collection offers items that evoke those feelings.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

EDIT.FOR LULU

Parent brand

Clothing

A small offshoot collection centered on a girlhood sensibility

Debuting from EDIT.FOR LULU in April 2020, it is “a small LULU collection that recalls the

Debuting from EDIT.FOR LULU in April 2020, it is “a small LULU collection that recalls the feelings of girlhood.” It is built around light, compact items such as camisoles, cardigans, and scarves. While LULU vintage takes an approach drawing on vintage clothing and antiques, petite LULU is developed as a small collection rooted in the sensibility of girlhood.

2000 Parent brand

EDIT.FOR LULU

Clothing

A small offshoot collection centered on a girlhood sensibility

Debuting from EDIT.FOR LULU in April 2020, it is “a small LULU collection that recalls the