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Peuterey Plurals

Peuterey Plurals

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Country: Italy
Founded: 2019 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Italy

Overview

Tagline

GET UP, GET FREE, GET NOTICED.

Peuterey Plurals is a line developed as the creative lab of the Italian outerwear brand Peuterey. It launched with the Fall/Winter 2019 collection and is centered on translating urban cultural codes into a diverse wardrobe, drawing inspiration from music, technology, skateboarding, and street art. It embraces an experimental approach and refined creativity, proposing styles that allow younger generations to express their individuality freely.

Concept

A new language: contemporary, ironic, absolutely dynamic and energetic. A free, independent, immediate, and spontaneous style that captures the most authentic spirit uniting urban tribes around the world.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2002

Year Brand Category Description

2002

Peuterey

Parent brand

Clothing

A genderless experimental street line

Peuterey Plurals is an ongoing line officially described as a “new line” and “creative lab

Peuterey Plurals is an ongoing line officially described as a “new line” and “creative lab,” launched in 2019. Centered on genderlessness, a new generation, street art, and an urban wardrobe, it strongly emphasizes experimentation and freedom, taking on an expressive domain distinct from Main. While Première leans toward the formal, Plurals is positioned as a derivative line that presents another angle of the brand.

2002 Parent brand

Peuterey

Clothing

A genderless experimental street line

Peuterey Plurals is an ongoing line officially described as a “new line” and “creative lab