Chopard is a luxury watch and jewelry maison founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland. It moved its base to Geneva in 1937 and is curre...
Luxury & heritage
Decoration & playfulness
Polished & dressy
Shared traits
The brands share distinctive designs and womenswear.
Differences from Piaget
Chopard shows a stronger emphasis on Sporty & sportswear.
Piaget shows a stronger emphasis on Minimal & basics.
Jaeger-LeCoultre is a luxury watchmaking maison founded in 1833 by Antoine LeCoultre in the Vallée de Joux, Switzerland. As a fully integrated manufacture, it f...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share perceived quality and attention to materials and craftsmanship.
Differences from Piaget
Jaeger-LeCoultre shows a stronger emphasis on Outdoor & functional.
Jaeger-LeCoultre shows a stronger emphasis on Minimal & basics.
Grand Seiko is a luxury watch brand launched in Japan by Seiko in 1960. It was reorganized as an independent brand in 2017 and offers mechanical, quartz, and Sp...
Minimal & basics
Luxury & heritage
Polished & dressy
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Piaget
Grand Seiko shows a stronger emphasis on Sporty & sportswear.
Grand Seiko shows a stronger emphasis on Outdoor & functional.
Breitling is a watch brand founded in 1884 by Léon Breitling in Saint-Imier, Switzerland. Its offerings center on high-precision instrument watches, particularl...
Sporty & sportswear
Luxury & heritage
Outdoor & functional
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Piaget
Breitling shows a stronger emphasis on Sporty & sportswear.
Piaget shows a stronger emphasis on Decoration & playfulness.
Girard-Perregaux is a Swiss luxury watch manufacture whose lineage dates back to 1791, when Jean-François Botto began his work in Geneva. In 1867, Constant Gira...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Piaget
Girard-Perregaux shows a stronger emphasis on Sporty & sportswear.
Piaget shows a stronger emphasis on Decoration & playfulness.
Blancpain is a luxury mechanical watch brand founded in 1735 by Jean-Jacques Blancpain in Villeret, in Switzerland’s Jura region. It primarily manufactures mech...
Luxury & heritage
Polished & dressy
Outdoor & functional
Shared traits
The brands share distinctive designs and perceived quality.
Differences from Piaget
Piaget shows a stronger emphasis on Decoration & playfulness.
Piaget shows a stronger emphasis on Trends & youth culture.
Breguet is a luxury watch brand founded in Paris in 1775 by Abraham-Louis Breguet. Its work spans watches, clocks, and jewelry, with technical inventions and cr...
Luxury & heritage
Polished & dressy
Avant-garde & designer
Shared traits
The brands share menswear and perceived quality.
Differences from Piaget
Piaget shows a stronger emphasis on Decoration & playfulness.
Piaget shows a stronger emphasis on Trends & youth culture.
IWC Schaffhausen is a luxury watch brand founded in Schaffhausen, Switzerland, in 1868 by American watchmaker Florentine Ariosto Jones. Combining American produ...
Luxury & heritage
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Piaget
Piaget shows a stronger emphasis on Decoration & playfulness.
IWC Schaffhausen shows a stronger emphasis on Sporty & sportswear.
OMEGA is a watch brand founded in 1848 by Louis Brandt in La Chaux-de-Fonds, Switzerland. Its history has been shaped by a focus on precision, and the 1894 “OME...
Sporty & sportswear
Outdoor & functional
Luxury & heritage
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Piaget
OMEGA shows a stronger emphasis on Sporty & sportswear.
OMEGA shows a stronger emphasis on Outdoor & functional.
Patek Philippe originated as a luxury watch maison founded in Geneva, Switzerland, in 1839 by Antoine Norbert de Patek and François Czapek, and developed with t...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and menswear.
Differences from Piaget
Piaget shows a stronger emphasis on Decoration & playfulness.
Patek Philippe shows a stronger emphasis on Outdoor & functional.
Chronoswiss is an independent mechanical watch brand founded in Munich, Germany, in 1983 by master watchmaker Gerd-Rüdiger Lang. Amid the quartz crisis, it set...
Luxury & heritage
Decoration & playfulness
Avant-garde & designer
Shared traits
The brands share distinctive designs and perceived quality.
Differences from Piaget
Piaget shows a stronger emphasis on Luxury & heritage.
Piaget shows a stronger emphasis on Minimal & basics.
Gerald Charles is an independent Swiss watch maison based in Geneva, founded in 2000 by watch designer Gerald Charles Genta. It offers luxury mechanical watches...
Luxury & heritage
Sporty & sportswear
Decoration & playfulness
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Piaget
Gerald Charles shows a stronger emphasis on Sporty & sportswear.
Gerald Charles shows a stronger emphasis on Outdoor & functional.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.