PIUORO is a Japanese lifestyle brand launched in 2019. It reexamines classic basic items and aims to reflect new interpretations and values in their details and styling. Its range centers on apparel such as T-shirts and also includes everyday items such as bags and hats.
Concept
Reexamining “BASIC” and expressing what it was originally meant to be. Adding new interpretations and values to classic basic items and applying them to their details and styling.