Tagline
YOU ARE WHAT YOU EAT.
PLAIN PEOPLE is a lifestyle-oriented concept store and brand spanning clothing, food, and living, launched in 2009 under One Be One Co., Ltd. With a focus on offering thoughtful gifts for oneself, family, and friends, for all genders and ages, it has expanded from a space established in Aoyama. Alongside its original clothing, it offers fashion accessories selected from Japan and abroad, artistic interior accessories, and fermented seasonings. Its theme is “To live purely, simply, naturally, and comfortably—that is the kind of person I want to be.” It also shares the message “YOU ARE WHAT YOU EAT.” as a prompt to think about food.
Concept
To live purely, simply, naturally, and comfortably—that is the kind of person I want to be