PoI is a Japanese womenswear brand launched by Makiko Kamimoto for Spring/Summer 2023. Based in Shibuya, Tokyo, it offers items incorporating elements of mode and fetishism. The brand name is a coined term expressing how feelings connect through onomatopoeia beyond the understanding of language. Its designs emphasize versatility, allowing items to be worn on their own or styled with existing clothes. The tulle top is one of its signature items. The brand continues to sell its products through its official online store.
Concept
PoI is a coined term expressing how feelings connect through onomatopoeia beyond the understanding of language. The brand offers items incorporating elements of mode and fetishism.