Poika is a Japanese apparel brand launched in 2021 by video creator @小豆. With the idea of children’s clothing that can also be worn by adults who have not forgotten their inner child, the brand’s concept is to enjoy a world one loves regardless of age or gender. It has offered dresses, T-shirts, loungewear, bags, hair accessories, and other items. @小豆 serves as brand director, and the brand has also released seasonal collections and items created in collaboration with artists.
Concept
Children’s clothing that adults who have not forgotten their inner child can wear. Always in a world you love, regardless of age or gender.