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POINTTWOFIVE･SECOND

POINTTWOFIVE･SECOND

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Country: South Korea
Founded: 2021 2020s
Category: Fragrance
Related brands: Fragrance brands founded in the 2020s Fragrance brands from South Korea

Overview

Tagline

POINTTWOFIVE・SECOND unravels memories and emotions from 0.25 seconds into scent.

POINTTWOFIVE・SECOND is a fragrance brand founded in South Korea in 2021. Centered on perfumes, it offers products related to scent, such as candles, and operates stores and scent experience spaces based in Seoul. The brand name derives from the approximately 0.25 seconds it takes to perceive a scent, and the brand aims to express invisible moments and emotions through fragrance. Each perfume is given a story and a time code, and memories and emotions associated with the scent are conveyed through films and exhibitions. The brand also offers tea experiences as TEA·THOLOGY.

Concept

Stories of self-reflection through scent

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

TEA·THOLOGY

Sub-brand

Lifestyle products

A brand extension line expanding into storytelling experiences through tea

POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the rea

POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the realm of fragrance into tea. The official website provides dedicated navigation and a story for it alongside the “PARFUMS” perfume line, and presents blended teas made with Korean tea as well as tea experiences. Its product category differs from that of the perfume line, and it serves to convey memories and stories through tea. It is positioned not merely as a store name, but as a brand extension encompassing tea leaves, beverages, and the experience of serving tea.

- Sub-brand

TEA·THOLOGY

Lifestyle products

A brand extension line expanding into storytelling experiences through tea

POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the rea