Concept
TEA·THOLOGY shares sipping stories over tea, evoking nostalgic memories in my timeline.
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TEA·THOLOGY shares sipping stories over tea, evoking nostalgic memories in my timeline.
Parent brands and sub-brands, ordered by founding year.
A brand extension line expanding into storytelling experiences through tea
POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the rea
POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the realm of fragrance into tea. The official website provides dedicated navigation and a story for it alongside the “PARFUMS” perfume line, and presents blended teas made with Korean tea as well as tea experiences. Its product category differs from that of the perfume line, and it serves to convey memories and stories through tea. It is positioned not merely as a store name, but as a brand extension encompassing tea leaves, beverages, and the experience of serving tea.
A brand extension line expanding into storytelling experiences through tea
POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the rea
POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the realm of fragrance into tea. The official website provides dedicated navigation and a story for it alongside the “PARFUMS” perfume line, and presents blended teas made with Korean tea as well as tea experiences. Its product category differs from that of the perfume line, and it serves to convey memories and stories through tea. It is positioned not merely as a store name, but as a brand extension encompassing tea leaves, beverages, and the experience of serving tea.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
TEA·THOLOGY is from South Korea.
TEA·THOLOGY covers the following categories: Lifestyle products.
TEA·THOLOGY is a sub-brand of POINTTWOFIVE・SECOND.