TEA·THOLOGY

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Overview

TEA·THOLOGY is a tea line and tea room developed by POINTTWOFIVE·SECOND, a fragrance brand based in Seoul, South Korea. It offers blended teas combining Korean tea with fruit, flowers, and herbs, drinks that highlight the flavor of the tea leaves, and pairings with traditional Korean sweets. It proposes an experience of reflecting on memories within the passage of time and one’s own stories while drinking tea. Its founding year and founder have not been confirmed.

Concept

TEA·THOLOGY shares sipping stories over tea, evoking nostalgic memories in my timeline.

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1 brands
Founded
2021
2021 Parent brand
POINTTWOFIVE・SECOND
Fragrance

A brand extension line expanding into storytelling experiences through tea

POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the rea

POINTTWOFIVE·SECOND is an independent name within the brand family, expanding from the realm of fragrance into tea. The official website provides dedicated navigation and a story for it alongside the “PARFUMS” perfume line, and presents blended teas made with Korean tea as well as tea experiences. Its product category differs from that of the perfume line, and it serves to convey memories and stories through tea. It is positioned not merely as a store name, but as a brand extension encompassing tea leaves, beverages, and the experience of serving tea.

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