POKER FACE is a Japanese select shop specializing in eyewear, which opened its first store in Shibuya, Tokyo, in 1990. It offers eyeglasses, sunglasses, and related accessories, including brands from Japan and abroad, handmade frames, and eyewear developed through its own projects. Since its founding, it has promoted the idea that eyeglasses can be part of fashion as well as a means of vision correction. Using “quality standards” as its guiding phrase, it offers products that combine functionality and fashion.
Concept
Eyeglasses can be fashion accessories as well as devices for vision correction.