Tagline
Embrace Your WakuWaku
POPPY is a Japanese apparel brand founded on June 17, 2020, by creative artist and YouTuber Asaginyo. Its predecessor, “henteco pop,” launched in April 2020 and was renamed POPPY in July of the same year. The brand offers apparel, bags, and other items, creating pop and feminine clothing centered on modern British country, with “Embrace Your WakuWaku” (“Embrace excitement”) as its message. In 2021, it opened a physical store in Harajuku, Tokyo, and continues to operate online and in-store.
Concept
Modern British country