powwa more is a Japanese women's fashion brand launched in July 2025. SNS creator Yu-nyan serves as its director, and the brand primarily operates through ZOZOTOWN. It offers apparel including tops, dresses, and bottoms, proposing clothing designed with date settings in mind. Its stated concept is “date outfits that wrap you in a fluffy mood and make cuteness bloom,” and it says it offers items intended to help attract romantic attention.
Concept
The brand proposes date outfits that wrap you in a fluffy mood and make cuteness bloom. It offers items intended to help attract romantic attention.