Tagline
Redefining Modern Luxury Streetwear
Praying is an American streetwear brand launched in 2019 by Alex Haddad and Skylar Newman. Based in NYC/LA, it produces T-shirts, hoodies, accessories, and other items printed with religious motifs and quotes drawn from pop culture. The brand name comes from its interpretation of “Praying” as something people do when they are feeling weak, and its design philosophy reinterprets everyday dissonance through words.
Concept
The brand sees “Praying” not only as a religious ritual but also as something people do when they are feeling weak.