PRESTIGE APPAREL

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Overview

PRESTIGE APPAREL is an apparel line developed by Japan's PRESTIGE. It soft-launched in 2020 and began full-scale operations in 2022. Through a sincere approach to sexuality and its messaging, it aims to create a new context for fashion. Its concept is “free fashion in which individuality is naturally accepted and respected.” Its offerings center on T-shirts and hoodies, and also include shorts, socks, outerwear, pants, and accessories.

Concept

Free fashion in which individuality is naturally accepted and respected

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Prestige
Clothing

A premium men’s line that develops staple trousers using fine materials

A premium trouser line within Mason’s men’s collection. Through collaboration with Tessuti

A premium trouser line within Mason’s men’s collection. Through collaboration with Tessuti di Sondrio, it offers staple models such as New York and Osaka in materials including wool, cashmere, silk, and fine cotton. While Mason’s regular collection offers a wide range of trousers, including chinos and cargo pants, this line retains the silhouettes of its staple models while focusing on material selection and tailoring research. Within the brand, it is positioned as a premium men’s line centered on material research, developing existing trouser models through the use of materials.

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