Prima Scherrer is a Japanese womenswear brand founded in 2013. It was offered through Joint Space, an online shopping site operated by Shirai Co., Ltd., with Yoshiko Izumi serving as brand director. The brand focused on dresses, tops, and skirts, and also carried fashion accessories, proposing elegant fashion for adult women. It ended sales of new items in June 2026.
Concept
Its concept is noble, mode, feminine, intellectual, and relaxed, with elegant, high-quality fashion intended for adult women.