PRISCAVera is a fashion brand founded in New York in 2016 by Prisca Vera Franchetti. Drawing on her upbringing in Italy, the brand builds on craftsmanship and experiments to create witty designs. It delves into the “absurdities” of contemporary life, expressing itself with freedom and humor while presenting a signature that brings together both classic and forward-looking elements. Its offerings focus primarily on womenswear.
Concept
the brand dives into the absurdities of contemporary life with a defiant sense of freedom and humor.