Tagline
Nothing official. Just essential.
PRIVATE NEIGHBORS is a contemporary casual brand based in Seoul, South Korea. Its founding year and founder have not been confirmed. The official website features the phrases “Nothing official. Just essential.” and “Raw uniforms of the unofficial urban crew.” The brand offers clothing and accessories including jeans, sweatshirts, hoodies, T-shirts, caps, and belts. Its brand introduction explains that it draws inspiration from the lifestyles, values, and culture of people around it to offer contemporary, wearable clothing incorporating bold artwork. The official website lists Im Juhyeon as its representative, but it is unclear whether they are responsible for design.
Concept
Raw uniforms of the unofficial urban crew.