Product Twelve is a Japanese fashion brand by designer Masaki Kawase. It began in 2019 as ALMOSTBLACK’s real-clothes line, “product almostblack,” and has been presented under its current name since the Fall/Winter 2021 season. Focusing primarily on menswear and womenswear, the brand offers functional clothing that prioritizes practicality and comfort in everyday life. With “Redesigning the Basics” as its concept, it aims to create timeless pieces by using creativity to renew existing basics.
Concept
Redesigning the Basics