PUPE is a Tokyo-based Japanese footwear brand announced in 2014 by Earth Marketing Co., Ltd. The brand name means “doll” in French. It collaborates with shoe factories in Japan and abroad on a product-by-product basis, offering women’s shoes, primarily including boots and sandals. The brand aims to create shoes that adult women find “cute” and to make shoes a special presence, like a partner. An announcement in 2016 introduced an elegance line and a casual line emphasizing ease of wear.
Concept
To create shoes that adult women genuinely find cute, and shoes that are a special presence and a partner-like companion for women.