Tagline
Clothes that make you love yourself
RASW is a women’s e-commerce apparel brand launched on October 28, 2021, by Select Co., Ltd., which operates Pierrot. Headquartered in Osaka City, Osaka Prefecture, the company offers everyday clothing designed to deliver a flattering look, functionality, and a refined sensibility, with a focus on the quality of materials and sewing. Its clothes are intended to let people enjoy fashion in their own way, regardless of age, and the brand champions “clothes that make you love yourself,” based on the idea of “choosing for yourself, not for others.”
Concept
Changes in values that come with one’s age and the times. Accepting the present, not fearing change, looking ahead, and being HAPPY. Choosing for yourself, not for others—there’s nothing wrong with being that way, either.