Re:CRYPT is a Japanese genderless clothing brand created by influencer ぅゅ. Launched in 2025, it offers mainly tops, outerwear, and bottoms, as well as bags and accessories. Its official introduction presents the idea of rebuilding “the system called oneself” while surrounded by information and code, and encountering an as-yet-unknown self through clothing. The brand is described as a key for re-encrypting the wearer.
Concept
Rebuild “the system called oneself” while being immersed in information and code.