Tagline
A place to find love again
REAIMER is a Japanese women’s bag brand launched in 2025. It is presented by CrossCharm and focuses on items such as tote bags, shoulder bags, and Boston bags. The brand name conveys the idea of “loving again,” and the brand upholds the idea of offering items inherited from its original brand, Rename, that people can fall in love with again. It currently sells bags as well as related items such as straps and belts.
Concept
Building on its original brand, Rename, it offers long-lasting items that people can love again.