REAL ACTION HEROES is a 1/6-scale fully articulated action figure series originating in Japan, launched by Medicom Toy in Shibuya, Tokyo, in 1996. The series is planned and produced around finely sculpted heads, costumes based on setting illustrations and props, and a wide range of articulation that enables the recreation of poses. Its subjects include characters from films, television, comics, anime, and games. The series has also developed original bodies such as RAH301 and RAH301改, and has brought to life characters from a wide range of works, including Kamen Rider, Ultraman, JoJo's Bizarre Adventure, and Star Wars. Product releases continue under the philosophy of Medicom Toy.
Concept
Creating what they themselves want, rather than developing products based on marketing