Tagline
Look stylish with a single piece.
reca is a women's fashion brand based in Fukuoka Prefecture. It was launched in 2009 as her own brand by Reika Nakajima, founder of HANERU, and offers relaxed casualwear for women in their 30s and 40s, primarily through e-commerce. Centered on “Everyday style when there’s no time to spare, but you can’t afford to be careless,” the brand offers time-saving pieces that make it easy to look stylish with a single item, as well as casual, easy-to-put-together outfits. It shares content that makes fashion feel accessible and aims to be a help in everyday life.
Concept
Everyday style when there’s no time to spare, but you can’t afford to be careless. reca offers time-saving pieces that make it easy to look stylish with a single item, along with casual, easy-to-put-together outfits. It shares content that makes fashion feel accessible and aims to be a little help in everyday life.