szu
/
Fashion brands
/
ReDESIGN

ReDESIGN

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2025 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Rediscover denim through design.

ReDESIGN is a denim label launched in 2025 as part of a brand refresh by JAPAN BLUE JEANS, which originated in Kojima, Kurashiki, Okayama Prefecture. It reinterprets denim’s distinctive aging, fading, and character shaped by wear as intentional design, and focuses primarily on treated jeans. Combining the processing techniques of artisans in Kojima, Okayama, with modern machinery, the label offers jeans that have the appearance of years of wear from the moment of purchase. It pursues designs that bring out individuality for both men and women.

Concept

Reconstructing denim’s distinctive aging as design through diverse interpretations

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

JAPAN BLUE JEANS

Parent brand

Clothing

An expression-focused line that turns the effects of aging into design

One of the three product labels of JAPAN BLUE JEANS, this line reconstructs the aging effe

One of the three product labels of JAPAN BLUE JEANS, this line reconstructs the aging effects characteristic of denim—such as fading, twisting, abrasion, and damage—as design elements. While STANDARD focuses on ease of everyday wear through material development and SELVEDGE emphasizes Kojima’s traditional techniques, ReDESIGN is responsible for processing expressions and distinctive styles that combine artisans’ handwork with mechanical techniques. Within the brand, it is positioned as the line that foregrounds design and self-expression the most.

2011 Parent brand

JAPAN BLUE JEANS

Clothing

An expression-focused line that turns the effects of aging into design

One of the three product labels of JAPAN BLUE JEANS, this line reconstructs the aging effe