Re:EDIT

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Overview

Tagline

The challenges we can take on, one step at a time
Re:EDIT is a women’s fashion brand established in April 2015, when Neo Graphic Co., Ltd., headquartered in Chuo-ku, Osaka, Japan, rebranded all of its stores as Re:EDIT. The brand proposes sustainable and ethical trend fashion, with “My Own Way” as its brand concept. It also offers items for working women and mothers in their early 30s through their 40s, and carries a wide range of products, including tops, dresses, and pants, primarily through e-commerce.

Concept

My Own Way

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2023-2026
2023 Sub-brand
MEISM
Clothing

A derivative line that expands occasion wear

MEISM by Re:EDIT is a brand line developed within Re:EDIT under the concept “ME+ISM = my o

MEISM by Re:EDIT is a brand line developed within Re:EDIT under the concept “ME+ISM = my own principles.” It offers design- and material-focused pieces for people who want to enjoy dressing in their own way, regardless of age. In recent years, its offerings have centered on items featuring frills, pearls, tweed-like textures, and occasion wear. The 2025AW PRE ORDER and 2026S/S COLLECTION have also expanded the range to include blouses, all-in-ones, and accessories, with ongoing updates organized by looks and collections. While Re:EDIT covers a broad range of everyday styles, this line is positioned to expand occasion wear.

2026 Sub-brand
Re:EDIT Wellness
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A function-focused sister line addressing adult women’s comfort

Re:EDIT Wellness is a function-focused line that launched in May 2026 as a sister brand to

Re:EDIT Wellness is a function-focused line that launched in May 2026 as a sister brand to Re:EDIT. It was created in response to the voices of adult women gathered over 20 years of operating an apparel e-commerce business. Addressing concerns such as wanting to look polished while spending the day without discomfort and being conscious of changes in body shape, it combines high-performance materials with refined designs to offer an experience of “feeling put-together just by wearing it.” It is rolling out items such as SHINE COOL UV, a bare-skin-releasing bra, and a series designed for comfort both by the water and in the city. Its role is distinct from that of Re:EDIT itself, which offers a wide range of everyday options, and MEISM, which expands occasionwear options.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Re:EDIT

Country of origin, founding year, categories and parent brands.

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