Tagline
Creating a “new reason” to choose clothing
Rename X is an upcycling project launched jointly in 2019 by FINE Co., Ltd. of Nagoya, Aichi Prefecture (representative: 加藤 ゆかり) and Cross Plus Co., Ltd. (representative: 山本 大寛). It creates products using surplus fabric inventory that does not become finished products during manufacturing, as well as factory idle time, to create a “new reason” to choose clothing. The project offers the for Casual, for Team, and for Relax series.
Concept
Rename X began as an upcycling initiative to reuse fabric that would otherwise be discarded. It has also begun making clothing that helps address other challenges in the apparel industry.