repipi armario is a Japanese fashion brand for teens, launched in 2010 by Point (now Adastria). Its products are aimed primarily at girls from the fifth grade of elementary school through the second year of junior high school, combining trend-driven and basic items. The brand envisions the closet of teens who are sensitive to trends and want to look a little more grown-up, and focuses on design and details to offer items that reflect what girls want. It also operates 10C REPIPI as a sister brand.
Concept
The brand envisions the closet of teens who are sensitive to trends and want to look a little more grown-up. It focuses on design and details, offering items that reflect what girls want.