Rich I

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Overview

Rich I is a fashion brand launched in Japan in 2021 by designer Takeshi Ichinomiya. Centered on apparel designed with attention to functional beauty and the production process, and grounded in the use of high-quality materials, the brand also offers bags and leather accessories. Its brand statement is “Informing rich implements, items, ideas, and identity toward an ideal I,” and it proposes items suited to everyday life.

Concept

Informing rich implements, items, ideas, and identity toward an ideal I. The brand releases items created with high-quality materials and designs that pursue functional beauty and process. It creates a rich and stimulating everyday life.

Rich I characteristics

Rich I: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Rich I

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Rich I relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2025.04.25

CTHY

A special-order version of the helmet bag [NANO] made with SAFFIANO leather. It is made to order, and although shipment is scheduled for February, the initial release date cannot be determined.

2024.09.07

CTHY

A special-order version of the LEATHER MINI HELMET BAG for CTHY×Rich I. The existence of this special-order model is confirmed through secondhand circulation, but its release date and other details are unknown.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Rich I

Country of origin, founding year, categories and parent brands.

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Materials

Features and values

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