Tagline
Performance. Built Tough
RIDGELINE is an outdoor clothing brand from New Zealand. Peter Maxwell began work on the first design in 1993, and the brand launched its product range in 1994. Starting with hunting, it offers waterproof jackets, fleece, workwear, pants, and accessories for men, women, and children, serving farmers, people who work outdoors, and outdoor enthusiasts. Against the backdrop of New Zealand’s natural environment, the brand makes clothing focused on durability and functionality, suited to hunting and rural life as well as outdoor activities such as hiking and camping.
Concept
Comfortable, durable performance outdoor clothing should be affordable.