Tagline
Simple, yet somehow stylish
rizière is a brand operated by palette Co., Ltd., established in Tokyo on January 23, 2019, with Mizuo Komatsu as its representative. It plans, manufactures, and sells women’s and children’s clothing and accessories. Centered on the idea of “simple, yet somehow stylish,” the brand combines refined designs that parents would also want to wear with a childlike quality, and emphasizes colors, materials, trim details, and comfortable, reassuring wear. It also refers to designs inspired by the nature of France and an ethical production approach that sources fabric destined for disposal and transforms it into children’s clothing. Products continue to be sold through its official e-commerce store.
Concept
The clothing is based on refined designs that parents would also want to wear, while retaining a childlike quality. It is made with attention to colors, materials, trim details, and comfortable wear that offers reassurance to both parents and children. The concept also expresses the hope that rizière will accompany children and their families through everyday life and the irreplaceable time of their growth.