Tagline
Adventure Never Fails
ROARK REVIVAL is an adventure lifestyle brand from California, USA. Founded by Ryan Hitzel, it lists 2009 as its founding year in its official FAQ. The brand offers men’s and women’s clothing, bags, and accessories designed for travel and outdoor activities. It depicts the journeys of Roark, a fictional adventurer, as a story each season, drawing inspiration for product development from destinations and experiences such as surfing, running, and climbing. It also offers “Run Amok” for running, and places storytelling around adventure and discovery, along with developing gear suited to travel, at the core of the brand.
Concept
A return to bold adventurism through the eyes of an idealized figure.