Tagline
Born in Canada, Loved Worldwide
Roots is a lifestyle brand founded in Toronto, Canada, in 1973 by Michael Budman and Don Green. With apparel for women, men, and children as its main focus, it offers a wide range of products, including leather goods, footwear, accessories, and home items. Its official statement expresses a philosophy that emphasizes origins and history: “We believe in the importance of where you come from – your origins, your history, your story – which are all distinctly your own.” Some products are made at its leather factory in Toronto. Its signature items include the varsity jacket, first introduced in 1979, and Salt & Pepper sweatshirts. The brand also owns standalone brands such as “Beaver Canoe.” It operates internationally through its own stores, partner stores, and e-commerce.
Concept
We believe in the importance of where you come from – your origins, your history, your story – which are all distinctly your own.