Rose Murdoch is a womenswear label named after its founder, Rose, which began by selling dresses in Wellington, New Zealand. Based in London, it operates independently and develops seasonal collections under the statement, “I aim to re-understand conventional clothing tropes.” Drawing on London youth culture and the DIY movement, the label creates clothing centered on bold digital prints, ironic graphics, and irregular use of materials.
Concept
I aim to re-understand conventional clothing tropes.