Tagline
Live life, staying cute.
Rose Tiara is a women’s fashion brand launched in April 2007 by Junior Co., Ltd. of Nagoya. Centered on feminine charm and adult elegance, its brand concept is “Live life, staying cute.” The brand offers a wide range of sizes, from 36 to 50. Through its Cinderella Pattern, which adjusts specifications to account for differences in size, it is available primarily at department stores nationwide, as well as through its official online store and major e-commerce marketplaces.
Concept
The concept rejects the idea that one must eventually outgrow being cute and expresses the wish for women to wear the clothes they love at any age. Rose Tiara is a brand created with that wish in mind.