Rouge vif Anna

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Overview

Rouge vif Anna is a women’s fashion line operated in Japan by ABAHOUSE INTERNATIONAL, headquartered in Shibuya, Tokyo. It debuted in spring/summer 2021 as a new line of Rouge vif la cle, offering trend-conscious items at more accessible price points than the regular line, designed to make it easy to create a fashionable outfit with a single piece. Its range includes shirts, blouses, knitwear, cut-and-sew items, dresses, skirts, pants, and outerwear, with a focus on adult casual wear. Products were also listed in the official online store in 2026.

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Rouge vif la cle
Clothing

An entry line that broadens the offering through trend-conscious style and everyday wearability

Rouge vif Anna is a sub-line that debuted in Spring/Summer 2021 under Rouge vif la cle. In

Rouge vif Anna is a sub-line that debuted in Spring/Summer 2021 under Rouge vif la cle. In contrast to the broad wardrobe offered by the parent brand’s main line, it features a different pricing structure from the regular line and a selection of items that make it easy to create an on-trend look with a single piece. It offers trend-conscious products, including coordinated sets and layered items, that make it easy to complete an outfit, and serves to broaden the entry points to Rouge vif la cle. Unlike EMMA ROUGE VIF, which focuses on femininity, this line strengthens its emphasis on ease of wear in everyday life and seasonality.

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