R.SHEMISTE

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Overview

R.SHEMISTE is a fashion brand based in Seoul, South Korea, launched by Won Ji-young and Lee Ju-ho in December 2012. Its name derives from the Korean pronunciation of “Alchemist.” It began with womenswear and has developed collections that include menswear, as well as contemporary wear. The brand aims to create harmony by combining different elements and has presented collections at fashion weeks in Tokyo, New York, and Seoul. It currently operates RSSC as its secondary brand.

Concept

R.SHEMISTE seeks to create harmony by mixing things that do not match with one another.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2013
2013 Sub-brand
RSSC
Clothing

A contemporary derivative line reflecting youth culture

RSSC is short for “R.SHEMISTE contemporary” and is the second brand of R.SHEMISTE, a colle

RSSC is short for “R.SHEMISTE contemporary” and is the second brand of R.SHEMISTE, a collection brand designed by Wong Jiyeon. While the parent brand focuses on collection lines, RSSC incorporates Korean youth culture, trends, and Korean kitsch, creating free-spirited, rebellious designs through combinations of different materials. In addition to clothing, it offers hats, bags, and accessories, extending the parent brand’s expression into more contemporary everyday wear. Within the group, it is positioned as a derivative line presenting a modern style distinct from the main collection.

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