Tagline
From girl to lady, RUE D’EUGÉNIE completes elegance.
RUE D’EUGÉNIE is a bag brand launched in South Korea in 2022. It focuses on handbags and also offers accessories such as backpacks, wallets, and hats. The brand name means “Eugénie Street” in French, and its logo is inspired by Parisian street signs. The brand emphasizes production by Korean artisans, and its official profile highlights the skills of artisans with more than 40 years of experience. Centered on classic designs that remain unchanged over time and a composed sensibility, it presents new concepts and stories each season. A velvet-quilted hobo bag is also featured as one of its signature products.
Concept
Its classic designs, unchanged over time, incorporate a calm and restrained sensibility, while each season brings new concepts and stories that present modern yet romantic moments.