RULE THE FATE is a Japanese unisex apparel brand launched in 2020 by Hiro of MY FIRST STORY. It incorporates elements of mode, rock, and street style, and offers items such as T-shirts, hoodies, and rider jackets. Hiro serves as creative director, and the brand’s philosophy is “to master one’s fate and live by one’s own choices.”
Concept
Master your fate and live by your own choices