RURU is an accessories brand from South Korea that launched in 2021. It is described as a brand founded by Korean model and influencer Lee Haejin, and offers items such as necklaces, bracelets, and earrings. Guided by the rhythms of natural objects, the brand aims to express asymmetry and freedom, and also creates items that transform everyday objects into jewelry.
Concept
Expressing the asymmetry between the grotesque and freedom, in keeping with the rhythms of natural objects.