Tagline
My style revolution starts here.
Ruwan yu is a Japanese plus-size women’s fashion brand launched in 2025. It is operated by International Swan Group Co., Ltd., based in Osaka, and offers tops, dresses, skirts, pants, outerwear, and more. Its size range is centered on L–4L. The brand aims to create “clothes that suit” rather than simply “clothes that fit” for plus-size women, and to bring out each person’s individuality rather than conceal concerns about body shape. No individual names have been confirmed for its founder or head of design.
Concept
The brand aims for a “reconstruction of style” by creating “clothes that suit” rather than simply “clothes that fit,” and bringing out each person’s individuality rather than concealing concerns about body shape.