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Rylee + Cru

Rylee + Cru

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Country: United States
Founded: 2014 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

Rylee + Cru is a U.S.-based apparel brand founded in California in 2014 by illustrator Kelli Murray. Beginning with children’s clothing inspired by her own children, the brand now also offers items for teens and women. It is officially described as bringing together art and imagination to offer unique clothing for modern children and mothers. Centered on collections featuring illustrations, it creates a wide range of everyday wear.

Concept

Rylee + Cru merges art and imagination, offering unique clothing for the modern child and mom.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 2018-2020

Year Brand Category Description

2018

Quincy Mae

Sub-brand

Clothing

An organic everyday clothing line for infants and toddlers

Quincy Mae is part of the brand family “Rylee + Cru Collective,” officially introduced by

Quincy Mae is part of the brand family “Rylee + Cru Collective,” officially introduced by Rylee + Cru. While Rylee + Cru offers everyday clothing for children and women, Quincy Mae focuses on newborns through toddlers, offering soft everyday clothing made with organic materials and baby essentials. It also has a distinct role from Noralee, which handles clothing for special occasions, and is responsible for everyday wear for infants and toddlers within the brand family.

2020

Noralee

Sub-brand

Clothing

A formalwear line for children’s celebrations and special occasions

Noralee is a separately named brand within Rylee + Cru’s official brand family, “Rylee + C

Noralee is a separately named brand within Rylee + Cru’s official brand family, “Rylee + Cru Collective.” Unlike Rylee + Cru, which offers a broad range of everyday clothing, and Quincy Mae, which offers everyday clothing for infants and toddlers, Noralee offers children’s and women’s clothing for special occasions such as weddings, celebrations, and family portraits. Within the brand family, it is positioned as a line for ceremonial occasions, distinct from everyday clothing and baby essentials.

PLAY by Rylee + Cru

Sub-brand

Clothing

An activewear line for children's exercise and outdoor play

PLAY by Rylee + Cru is a kids' activewear line officially offered under the Rylee + Cru na

PLAY by Rylee + Cru is a kids' activewear line officially offered under the Rylee + Cru name. While Rylee + Cru generally offers a wide range of everyday clothing, this line specializes in apparel for active children, such as for exercise and outdoor play. It includes tops, shorts, leggings, sweatshirts, and other items, serving sports and active everyday life within the brand family.

2018 Sub-brand

Quincy Mae

Clothing

An organic everyday clothing line for infants and toddlers

Quincy Mae is part of the brand family “Rylee + Cru Collective,” officially introduced by