RYUL+WAI

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Overview

RYUL+WAI is a contemporary fashion brand launched in Korea in 2008 by designers Kim Dong-ryul and Kim Da-yeon. It offers clothing for men and women. Interpreting “WAI” as “you,” the brand centers communication with the wearer as its main concept and presents collections each season.

Concept

Interpreting “WAI” as the phonetic spelling of Y, meaning “you,” the brand develops collections each season with communication with the wearer as its main concept.

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