Tagline
Quietly bring individuality to the fore.
SAGE DE CRET is a Japanese menswear brand launched in 2001 by designer Kimitoshi Chida. Drawing on three functional clothing traditions—workwear, military, and traditional style—as sources of design, the brand develops everyday wear with distinctive treatments, informed by their histories and heritage. It proposes ways of dressing that imprint personal values on clothing and express individual style, aiming to create a wardrobe in which people can naturally choose the clothes they want to wear.
Concept
Quietly imprint personal values and express oneself through clothes that embody one's own style. Drawing on the three design traditions of Traditional, Military, and Work, the brand develops a wardrobe in which people can naturally choose the clothes they want to wear.