SAINTPAIN is a street casual brand launched in Seoul, South Korea, in 2010. Drawing inspiration from American subcultures of the 1950s and 1960s, it offers clothing that reinterprets rockabilly, hot rods, Mexican-American culture, and other influences. The brand name combines “Saint” and “Pain,” expressing the idea of treating as sacred the pain young people experience in pursuing their dreams, as well as subcultures such as tattoos, motorcycles, skateboarding, and music. The brand offers unisex clothing and accessories.
Concept
SAINTPAIN is a combination of “Saint” and “Pain.” It refers to the pain of youth and the processes of achieving dreams; subcultures such as tattoos, bikes, skateboarding, and music, and the pain they carry, are expressed as sacred.