SAM

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Overview

SAM was a sub-brand launched in 1929 by the French watchmaker LIP. Relatively affordable wristwatches made by LIP were sold under the SAM name, and products bearing the inscription “SAM / FABRICATION / LIP” have also been documented. The brand name fell out of use after World War II.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1867
1867 Parent brand
LIP
Watches

A historic second line that served the accessible price segment

SAM was a historic sub-brand launched by LIP in 1929, selling watches under its own name d

SAM was a historic sub-brand launched by LIP in 1929, selling watches under its own name displayed on the dial. According to collection records from a French clock museum, it offered models identical or similar to watches sold under the LIP name at more affordable prices. Separate from LIP’s main watch line, it was positioned as a second line in a more accessible price range for a broader customer base. The SAM name fell out of use after World War II, making it a historic offshoot brand rather than a current line.

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