Tagline
WE ARE THE SAME TEMPERATURE.
SAMO ONDOH is a contemporary bag brand founded in South Korea in 2012 by designers Sa Hyeon-jin and Kang Su-yeong. Bringing together the perspectives of two people with differing tastes in street fashion and high fashion, the brand focuses primarily on bags for everyday use. The brand name means “the same temperature,” and its slogan is “WE ARE THE SAME TEMPERATURE.” Its main products are functional bags that make use of features such as pockets, and it also sells items such as key rings featuring the character “TOKIYOM.”
Concept
Sharing the “same temperature” that the two designers have in common with many people.