SAMURAI CORE is a Japanese fashion brand from Tokyo. It presented its first collection in 2019 and is led by fashion designer Mamoru Shimizu. The brand expresses counterculture through its distinctive graphics, centering on designs that satirize contemporary Japan, and offers items such as T-shirts and sweatshirts. It also creates items using traditional materials such as Nishijin-ori, futakoshi chirimen, and sashiko weave. Its brand concept is “NO MIND, NO IMAGE, NO FUTURE.”
Concept
NO MIND, NO IMAGE, NO FUTURE