Tagline
Make a fashion statement even in the sauna!
SAUVENIR is a brand dedicated exclusively to sauna goods, launched in Tokyo in 2020. Its name is a portmanteau of SAUNA and SOUVENIR. The brand creates sauna items with a bootleg feel, like those found in local souvenir shops. Since its 1st Collection on August 29, 2020, it has offered sauna gear beyond apparel, including sauna hats, sauna umbrellas, and mats designed specifically for sauna use. Its catchphrase is “Make a fashion statement even in the sauna!” Its concept is “For your sauna life, if you want to look stylish even inside the sauna.” The brand is produced by Tokio Kobayashi.
Concept
For your sauna life, if you want to look stylish even inside the sauna.